FRENCH’S® MUSTARD HOSTS THE NO MORE KIDS WITH CANCER “MUSTARD CHALLENGE” AT NATIONAL MUSTARD DAY

frenchs mustardFrench’s Mustard is once again an official sponsor of National Mustard Museum as it hosts its 27th annual National Mustard Day celebration on Saturday, August 5, from 10 a.m. to 4 p.m. This year’s big squirt will host the world’s biggest Mustard Challenge.

French’s Mustard has teamed up with The Mustard Museum and the childhood cancer research accelerator No More Kids with Cancer to support the “Mustard Challenge”. The Challenge encourages people to eat a spoonful of French’s mustard, film themselves, share their videos on social media, and donate to www.mustardchallenge.com. One hundred percent of donations from the Mustard Challenge will fund pediatric cancer research, and funds raised at the Mustard Challenge on National Mustard Day at the Mustard Museum will be matched by both French’s Mustard. And Stand Up To Cancer.   This is part of the French’s “We Promise” program that appears on French’s products and across all of its communications, promising “great taste, real ingredients, and true commitment to our communities”.

Beginning at 1:00 p.m., mustard lovers, led by the French’s mascot, will gather in front of the Main Stage at the Mustard Museum on Hubbard Ave in Middleton, WI to participate in world’s biggest Mustard Challenge.  Those that cannot attend the National Mustard Day Festivities at the National Mustard Museum can participate in the Mustard Challenge by taking the following steps:

  • Film yourself eating a spoonful of hot mustard, challenge four friends to do the same, and donate at www.mustardchallenge.com.
  • Post your video on your Facebook, Twitter and Instagram feed.
  • Tag your friends, set your post status to “Public” and include #MustardChallenge #NoMoreKidswithCancer in your post.
  • Most importantly, donate to mustardchallenge.com and help cure childhood cancer.
  • Visit www.mustardchallenge.com for more detail.

The Mustard Challenge is a grassroots campaign that raises awareness and funds to discover safer, less toxic and more effective treatments for children with cancer – the leading cause of death by disease of children in the U.S.

“We believe kids, like adults, deserve treatments that are safer, less toxic and more effective than therapies developed from as far back as the 1950s,” said No More Kids with Cancer co-founder Amy Summy. “We thank French’s Mustard for their support and we hope that live Mustard Challenge events like the one at the Mustard Museum on Mustard Day will raise awareness and funds for childhood cancer research, expand treatment options, decrease suffering and improve outcomes for children with cancer.”

For more information on No More Kids with Cancer, visit www.nomorekidswithcancer.org.