New Book, ‘It’s All BS! We’re All Wrong, And You’re All Right!’ Offers Straight-Talking Self-Help

Its All BSKeynote speaker Dr. Jason Richardson recently published “It’s All BS! We’re All Wrong, And You’re All Right!” (, which is geared toward helping people – millennials, young athletes, professionals and everyone else – reach their potential.

“Challenge your perception, change your results,” says Richardson, a Pan-Am Games gold medalist who is also known as “Dr. JRich” among colleagues.

“Moments are what we aim for—being crowned champion, accepting the diploma, watching your child take his or her first steps. Indelible time stamps in our minds, and fleeting just the same. The moment there’s a slight shift in perspective or a nudge in a particular direction is all it takes to experience exponential gains down the road.”

Being a winner in life extends beyond the scoreboard, the track and the field, he says.

Championship rings are sold on eBay by ring holders who found themselves either broke, in legal trouble, or just plain desperate. If only they applied the same mindset to their off-the-field life as they did to their game. If only they embraced the same belief system they held when they were on the field of play. If only they recognized the game was not confined to the minutes on the shot clock or the seconds between the start and finish line.

“It’s time we expand our understanding of winning the game from four quarters or two halves to a period that spans a lifetime,” Richardson says. “Make no mistake, we’re all playing the long game whether we like it or not, whether we know it or not, whether we want to or not. In the game of life, anybody can win, but not everyone is a winner or believes they are!”

“ ‘It’s all B.S.!’ is far from empty optimism!” writes Anthony Hylick, Ph.D., scientist at IBM Research, executive director of E-Qubed and co-author of “Plan ‘B’ Sucks.”

“This book provides practical and tangible insight into how to win when it matters most – in life! Dr. Richardson provides an immersive reading experience of cornerstone psychological concepts that lead to a new level of owner ship of our lives.”

Amazon reviewer Jan Gordon, who gave the book five stars, writes, “If you want to be creative, entrepreneurial and successful, then sometimes the biggest obstacle you’ll have to overcome is yourself. I believe we come into the world hungry for imagination, beauty and adventure … ‘It’s All BS! We’re All Wrong, And You’re All Right’ delves into the psychological and spiritual territory where viewpoints are born and outcomes realized.”

About Jason Richardson, Psy.D., MBA

Dr. Jason Richardson ( is a psychologist who learned his principles for self-improvement as a world-traveling athlete, doctoral student and student of life. He maintained top-10 status on the professional BMX circuit for most of his 15-year career, retiring with a gold medal at the 2007 Pan American Games. Today, he engages with high-performance professionals as a mindset coach and keynote speaker.