Where did I lay those car keys?

pixieLosing things seems like a frustrating inconvenience, but the real impact is larger than you might expect. A survey released by Pixie Technology found that Americans spend more than 2.5 days a year searching for lost items and spend $2.7 billion a year replacing valuables they can’t track down. And our busy schedules aren’t helping. Nearly half of Americans admit multitasking has led them to misplace something.

Did you know:
The most common lost items (in order of frequency) – TV remotes, phones, car & house keys, glasses, shoes and wallets/purses
Nearly a quarter of Americans misplace their house or cars keys twice a week
More than half say that misplace items cause them to be late to work or school
63% admit to blaming others when they can’t find items

Pixie Technology is helping forgetful Americans keep tabs on valuables with Pixie Points, a new technology that actually SHOWS people where their missing items are hiding using their iPhone and augmented reality. It can even find missing items through walls, pillows or drawers.

Biggest Losers

Although 40% of Americans believe getting older causes them to forget where they place their valuables and household items, Millennials are generally TWICE as likely to misplace items over Boomers and a third more likely to lose items compared to Generation X. Baby Boomers come out on top as being the most responsible generation with more than 55% claiming they haven’t lost their keys or phone in more than two months compared with 23% for Millennials. Despite the battle of the sexes, men and women are equally likely to lose items.

Costly Consequences

Besides causing stress and frustration, losing items can have a major impact on the day with more than 60% of people admitting they have been late to work or school due to searching for items. Additionally, almost half of respondents have missed an appointment or meeting searching for missing valuables.

Methodology: Pixie Misplacement Survey conducted in October 2016 using the world’s largest panel provider, Survey Sampling International. The survey analyzed findings of a representative sample of over 1,700 people.

Misplacing an item can also lead to arguments with one in three sharing that they get in fights with their significant other when things go missing.

Two thirds of us spend up to $50 a year replacing lost items, and as a nation, we spend $2.7 billion replacing items.

Blame Game

While 46% of respondents were able to admit that they are the most likely individuals in their household to lose something, 63% fessed up to blaming someone else for a lost item. Men are the most likely to put the blame on someone else with 35% saying they assume their spouse has lost a household good instead of themselves. This is compared to less than 30% of women admitting to the same issue.

Multitasking is the most cited cause for misplacing items with almost half of Americans saying trying to juggle more than one task leads to them forgetting where they placed a valuable.

Finders Keepers

Around the house or in the car are the most common places for people to lose items, and the first place people look when searching for lost items is their purse or bag (21%), followed by the couch (18%), pockets of the previous day’s clothing (14%) and around their beds (11%).

An upside to hunting for a missing item is that two out of three adults (69%) shared that they have found another missing item while hunting for something else. Furthermore, 29% of people have had a lost wallet or purse returned to them by a stranger and 27% have been reunited with lost phones.

“Losing valuables like keys, remotes and wallets is not only frustrating, but it can waste valuable time, result in an expensive mistake and lead to unnecessary arguments. This is why we created Pixie, a simple solution to finding misplaced items quickly and easily,” said Amir Bassan-Eskenazi, CEO and co-founder of Pixie Technology. “Pixie does not rely on sound alerts to find an item, but rather shows people exactly where their item is located through an advanced augmented reality app interface that can find items through walls, in drawers or behind pillows.”

Starting at $49.99, Pixie Points can be purchased for iOS devices today, in a range of different packages at www.getpixie.com.